Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment
نویسندگان
چکیده
منابع مشابه
Using trade fairs in key account management
Trade fairs play an important role in marketing. In many cases, exhibitors view trade fairs as an opportunity for transactional selling, and thus may overlook opportunities that exist for initiating and building relationships with key accounts. This paper maps exhibitors’ and visitors’ exhibition objectives against key account management (KAM) activities, and in particular examines the role tra...
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ژورنال
عنوان ژورنال: European Journal of Business Science and Technology
سال: 2019
ISSN: 2336-6494,2694-7161
DOI: 10.11118/ejobsat.v5i1.154